HOME FRONT ALLIANCE is a digital marketing and publishing company focused on the military community. We know how to reach and convert customers/ clients/ members of the U.S. Military, Veterans, and their families. Our own brands focus on organic, high quality engagement. We work with trusted vendors and organizations that put an emphasis on treating the military community with respect. 


There are an array of different companies trying to reach the military community and we do it better than anyone through content marketing and member acquisition (using our state-of-the-art software tools). 


Garrett FitzGerald

Founder & CEO

Bill Geddes

Co-Founder & COO



Since 2015

David Berke is a retired Marine Corps officer and combat veteran. As an F/A-18 pilot he deployed twice from the USS John C Stennis in support of combat operations in Iraq and Afghanistan. He spent three years as an Instructor Pilot at TOPGUN where he was dual qualified in the F-16 Fighting Falcon and served as the Training Officer, the senior staff pilot responsible for conduct of the TOPGUN course.


He then served as an ANGLICO Forward Air Controller supporting the Army’s 1st Armored Division during extensive urban combat operations in Ramadi, Iraq in 2006.


He was the only Marine selected to fly the F-22 Raptor and became the first operational pilot ever to fly and be qualified in the F-35B, serving as the Commanding Officer of the Marine Corps’ first F-35 squadron from 2012-2014.


He is currently the Director of Leadership Development at Echelon Front. 

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Randy Plunkett

Since 2019

Terry Howell, a retired member of the U.S. Coast Guard, translated his experience to a civilian career as a Writer and Editor with Monster Worldwide, developing content marketing to engage U.S. military audiences.


Rising through increasingly senior roles, he added direct marketing, strategic alliances, and industry relations to his scope of leadership for the largest military resource website in the country. 


Terry was the original creator and editor of The Military Advantage book and is well known in the military education market as having critical influence over the Post 9/11 GI Bill.


Terry is currently the Executive Director of Veterans' Legacies. 

Since 2020

Dr. Randy Plunkett is the founder and principal of MilVets Advantage Consulting.  Randy has extensive experience as an associate vice president, dean, program director, faculty member, course developer, national team leader and lifelong learner in both the public and private sector. Dr. Plunkett’s research interest is veteran and military-connected transition to education and employment. 


Randy has served as an advisor to the Governor of Illinois and the Canadian Ministers of Defense and Veteran Affairs on these matters. He also served as the Chief Ombudsman of the Illinois Committee of Employer Support of the Guard and Reserve.


Prior to retiring from the US Air Force as a Senior Master Sergeant (E-8), Randy earned a Doctorate of Education in Educational Leadership and Innovation from Wilmington University in New Castle, Delaware. 


Since 2015

Eduardo Garza served on active duty at DIA Headquarters  Washington D.C. at the Joint Intelligence Task Force - Combating Terrorism Division to transition DIA HQ 1482’s new mission from the Middle East to Southeast Asia. 


In March 2007, Garza served as the first Hispanic Diversity Officer for the Office of the Chief of Naval Personnel’s Diversity Directorate (N134). He served as the primary liaison, coordinator, and communicator with military, government and civilian organizations to increase Navy outreach to the Hispanic community, affiliation groups, and organizations. His efforts catapulted the Navy’s Outreach mission to the Hispanic community by 400% in one year. 


Mr. Garza is currently working for Concordia University Wisconsin as the Director of Veteran Services. 


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